Linda P. Morton

name Linda P. Morton, Ed.D, APR, is a Professor Emeritus from The University of Oklahoma.

She writes a blog on marketing at http://StrategicMarketSegmentation.com/blog. She also offers several information products at her Market Segmentation site: a DVD and ebook on marketing for small business owners, a special report on her own market segmentation process, and an e-book filled with more than 10 years of her market segmentation research. It is entitled Know 'em Sell 'em: How To Discover The Best Appeals For Your Target Market.

Her AutoMarketAnalysis site uses a program to instantly produce a customized target market analysis after just selecting options from five drop-down menus. She is presently offering a one-time free trial of the automatic program at this site.

Linda lives in Greenwood, Arkansas with her husband, Jim. She enjoys reading, writing and doing marketing. Her passion is helping small business owners improve their marketing by target marketing.

Business

How To Improve Customer Relationship Management

30th September 2008
Improving your customer relationship management requires three steps.Collect demographics.Keep good records.Market to different types of customers.Improve Customer Relationship Management By Collecting DemographicsTo improve your customer relationship man... Read >
Sales and Marketing

A Market Segment Defined Target Wards Against Ineffective Marketing: Free Tool Makes It Easy

30th September 2008
A market segment defined target wards against ineffective marketing. If you haven't defined a target market for your business, then that's the best way to make your marketing more effective. It seems that in every book or e-book about marketing, ma... Read >
Business

Five Good Advertisement Techniques

25th September 2008
Advertisement techniques don't have to be new to be effective. But the most effective ones in today's modern environment are interactive, target a narrow market, and get immediate responses. This article covers five advertisement techniques that meet o... Read >